Allison Bentley, a 15-year veteran of multi-channel and online merchandising, has been appointed vice president of sales, marketing and merchandising. She is responsible for growing sales, acquisition of businesses, building sales funnels and merchandising products. Bentley joins Hemp Synergistics from Zappos.com where she led merchandising efforts for the e-commerce giant. There, she oversaw four divisions and $400 million in retail sales. While leading merchandising for the online retailer, Bentley achieved year-over-year increase in retail sales, increase in operating profit, while reducing inventory costs.