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THE WHAT? Hemp Synergistics has announced the launch of two D2C CBD-based lines, Pure Synergistics and Lily + Rein, according to a report published by Bevnet.

THE DETAILS The new brands join Canabix in the Hemp Synergistics portfolio, which is billed as the first all-natural CBD and probiotic drink.

THE WHY? Daniel Kohler, Hemp Synergistics’ CEO explains, “In a market plagued with gas station products of questionable quality, we’re thrilled to provide intelligent CBD products that combine our industry expertise, the cutting-edge formulation process mastered by our scientists, and consumer insights filtered through the lenses of our nutraceutical executives and partners.